Excitement

These days I wait in excitement of when our first sale will come. It has been slightly more than a month since I started working on the online pet business while my business partner takes a long-overdue break. The online pet products business has been running for a total of 18 months but last year, we did not do much marketing. This year, we went on a very aggressive market drive on the online pet products business. 


I still can recall very vividly how I feel - every day, I wonder when we will get our first sale, when no sales come in I wonder if it is me not doing enough. I have been reading blogs of other entrepreneurs giving me tips on what I need to do, what I should be doing and in my search, I have not really found one blog that speaks to me on all aspects of developing a start-up business. There is no one blog that told me these are the initial steps one has to take.


One particular blog that I read (now I cannot remember which blog since I read so many), compares the initial start-up of a business to that of a fresh graduate applying for a job. One would be sending in numerous job applications but only 1 out of 100 would reply - this is similar to me sending out numerous emails to get in contact with suppliers/distributors for me to carry their pet products. It is just so frustrating when they do not reply - maybe it is indeed because they have their business and there is really no incremental value towards increasing or working any harder.


On good days, I wait in excitement of what my email might bring me. On bad days, I go into depression and hide away.


I guess these are the perils of running one's own business in Singapore especially starting from ground zero up with little or no support from influential figures here in Singapore.