Despite being successful in the corporate world, I realised more and more these days that I am lazy. Why?
In the work of running one's own business, you need to constantly SHIP (like what Seth Godin teaches) or deliver. What this means for me is I need to create value or content which my customer wants. This is really tough. When I sit to start thinking what kind of content or value that my customer wants or what in this world that really makes me frustrated, I realised that to deliver on this value or content, it takes a lot of hard work and I am too lazy to do it.
Now I truly understand what it means to really penetrate a market (for example a highly closed market like the pet industry) and really make a difference and leave a mark!
So here goes!
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